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The one thing your small retail business should be doing today

August 10, 2017

It doesn’t matter if you’re selling products or services, the one thing your customers hate most is being treated like a number, a process, a transaction.

 

Most businesses are used to operating in a highly transactional manner. A business provides goods or services to a customer in exchange for money, there is little to no human connection.

 

Today, consumers have greatly increased expectations and as small retailers, we must focus on creating meaningful customer experiences & value. Otherwise, we simply lose customers to large businesses who have economies of scale and are able to provide goods to customers at low cost by sheer volume e.g. Amazon.

 

Think of the local stores you frequent the most, perhaps where you buy your morning coffee. Do you visit them because they are the cheapest or perhaps the staff remember your name?

 

Customers want value, price is only a factor in the value proposition

 

Customers derive the value of a product or service you provide with a variety of factors, including; price, past experience, convenience, quality of goods/services.

 

I’m not just another number

 

Imagine if you could personalise the experience for your customers, address your customers by name the first time they enter your store.

WOW! Wouldn’t that make you feel good as a customer?

 

Now imagine knowing when a customer last visited your business, perhaps find out how much they’ve spent at your business? Wouldn’t that give you the understanding you need to help increase the value of suggestions you provide to customers and the value of your business?

 

With the advent of social media & sharing, Customer experience becomes even more important.

 

A single bad customer experience can spread like wildfire, and customers who have a bad experience with your business are 60%  more likely to leave a bad review for your business & tell their friends than customers who have had great experiences.

 

It can be expensive & time consuming for small retailers to get these access to these tool which help them understand their customers, that is why we created Soccal.

 

Soccal is a Customer Rewards & Loyalty program which gives small businesses the ability to come together as a group and compete with large reward programs like flybuys & online retailers like Amazon

 

Our vision is to improve customer loyalty to small local retailers by creating meaningful relationships between customers and local businesses.

We give small businesses the tools and support they need to compete with large organisations and online marketplaces.

 

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